In a digital world where customer-centricity, personalization, and customer experience separate the winners from the losers, it’s no coincidence that...
Successful companies understand their business is all about their customers. And the better they understand their customers, the better their business...
A customer data platform is software that collects customer data and events from different sources, unifies the data, create new contextual data from...
Data tends to be organized by internal departments. Finance, Marketing, HR, Sales, Customer Success and other departments need different information t...
The problem you encounter with multi-account-multi-user SaaS environments is that it’s hard to map data —specific to one user, but several accounts— i...
Customer data platforms (CDP), and data management platforms (DMP) are easily confused. Some think they are the same; others think they are mutually e...
