The problem you encounter with multi-account-multi-user SaaS environments is that it’s hard to map data —specific to one user, but several accounts— i...
When you’re running a SaaS business, you want to know what leads are doing during the trial. That’s key to detecting where leads drop off, which featu...
Customer data platforms (CDP), and data management platforms (DMP) are easily confused. Some think they are the same; others think they are mutually e...
Successful companies understand their business is all about their customers. And the better they understand their customers, the better their business...
A customer data platform is software that collects customer data and events from different sources, unifies the data, create new contextual data from...
A Customer Data Platform's prime focus is to bring all [historical] customer intelligence into one single source of truth; allowing marketing, sales a...
