Tracking conversions across multiple channels can be tricky, but using UTM/JTM parameters correctly makes it possible in a simple way.
Different roles within a marketing department require different levels of insight, at different speeds.
As marketer, you carefully plan your marketing campaigns to optimize ROI. So, you better know what's working, and where to put your marketing chips.
A Customer Intelligence Platform's prime focus is to bring all [historical] customer data into one single source of truth.
Hans and Yves co-founded journy.io during summer 2019. Find out why...