Pay close attention to what your customers are saying. Know that business metrics like revenue and churn tell only a part of the story. Knowing why cu...
It can only be a good thing if your team is all working in the knowledge that things aren’t able to be swept under the rug or lost to confusing admin....
Having a great sales team in place helps. Using marketing automation to run multichannel marketing campaigns as part of your lead generation efforts h...
Customer segmentation is the process of dividing customers into different groups based on common characteristics, such as demographics, behaviors, and...
For those living on another planet for the last decade, HubSpot has evolved to becoming one of world’s most used inbound marketing, sales, customer su...
Working with customers means you are in the business of establishing strong customer relationships early on and managing certain expectations to achie...
Brands do this to enhance the data they already possess so they can make more informed decisions. All customer data, no matter the source, begins in i...
Marketers use customer profiling to identify the best customers, their common interests and demographic information. This concept will help you to mak...
Feture Friday: Health Scoring. Well you will be able to understand now what drives them, you will be able to detect churning signals, cluster them in...
