In quantifying the influence marketing channels and campaigns have on a customer’s decision to buy, some marketing platforms will ask its customers to...

Each ad or mail campaign, or blog post, eventually needs to contribute to something. Whether short-term, to sell something; or long-term for brandbuil...

When budget is scarce, you are asked to measure the real impact each channel and campaign brings to bottom-line revenues. With traditional analytic to...

It these particular times, journy.io has decided —two months ahead of the planning— to pre-release it's first general-availability version to the publ...

Marketers today are challenged to deliver ever more personalised, differentiated messages to customers and yet deliver higher than ever ROIs on their...

Marketers talk about the importance of a marketing plan for your business. Yet, how does such plan turn into marketing campaigns that drive actual rev...

Finding a solution for: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half."

Conversion tracking lets you directly see results from your marketing campaigns towards reaching certain goals.

As audiences fragment across devices and platforms, marketers are under increasing pressure to efficiently reach their best customers at lowest possib...

Predictable performance is about creating an environment where everyone feels in control of the company’s performance next week, month, quarter, and b...

Tracking conversions across multiple channels can be tricky, but using UTM/JTM parameters correctly makes it possible in a simple way.