To run a customer support process optimally, you need to measure what each individual user and account is actually doing in your app, how the typical...

To run a sales process optimally, you need to understand the different customer journeys that lead to a sales. And while lots of companies start with...

The problem you encounter with multi-account-multi-user SaaS environments is that it’s hard to map data —specific to one user, but several accounts— i...

When you’re running a SaaS business, you want to know what leads are doing during the trial. That’s key to detecting where leads drop off, which featu...

Customer data platforms (CDP), and data management platforms (DMP) are easily confused. Some think they are the same; others think they are mutually e...

Successful companies understand their business is all about their customers. And the better they understand their customers, the better their business...

A customer data platform is software that collects customer data and events from different sources, unifies the data, create new contextual data from...

With today some 56,700 plugins available, Wordpress is the absolute winner when it comes to public websites. In fact, with the total amount of active...

In quantifying the influence marketing channels and campaigns have on a customer’s decision to buy, some marketing platforms will ask its customers to...

Each ad or mail campaign, or blog post, eventually needs to contribute to something. Whether short-term, to sell something; or long-term for brandbuil...

When budget is scarce, you are asked to measure the real impact each channel and campaign brings to bottom-line revenues. With traditional analytic to...