Marketers today are challenged to deliver ever more personalised, differentiated messages to customers and yet deliver higher than ever ROIs on their...

Marketers talk about the importance of a marketing plan for your business. Yet, how does such plan turn into marketing campaigns that drive actual rev...

Finding a solution for: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half."

Conversion tracking lets you directly see results from your marketing campaigns towards reaching certain goals.

As audiences fragment across devices and platforms, marketers are under increasing pressure to efficiently reach their best customers at lowest possib...

Predictable performance is about creating an environment where everyone feels in control of the company’s performance next week, month, quarter, and b...

Tracking conversions across multiple channels can be tricky, but using UTM/JTM parameters correctly makes it possible in a simple way.

Different roles within a marketing department require different levels of insight, at different speeds.

As marketer, you carefully plan your marketing campaigns to optimize ROI. So, you better know what's working, and where to put your marketing chips.

A Customer Intelligence Platform's prime focus is to bring all [historical] customer data into one single source of truth.

Hans and Yves co-founded journy.io during summer 2019. Find out why...