Customer data platforms (CDP), and data management platforms (DMP) are easily confused. Some think they are the same; others think they are mutually e...
Successful companies understand their business is all about their customers. And the better they understand their customers, the better their business...
A customer data platform is software that collects customer data and events from different sources, unifies the data, create new contextual data from...
With today some 56,700 plugins available, Wordpress is the absolute winner when it comes to public websites. In fact, with the total amount of active...
In quantifying the influence marketing channels and campaigns have on a customer’s decision to buy, some marketing platforms will ask its customers to...
Each ad or mail campaign, or blog post, eventually needs to contribute to something. Whether short-term, to sell something; or long-term for brandbuil...
When budget is scarce, you are asked to measure the real impact each channel and campaign brings to bottom-line revenues. With traditional analytic to...
It these particular times, journy.io has decided —two months ahead of the planning— to pre-release it's first general-availability version to the publ...
Marketers today are challenged to deliver ever more personalised, differentiated messages to customers and yet deliver higher than ever ROIs on their...
Marketers talk about the importance of a marketing plan for your business. Yet, how does such plan turn into marketing campaigns that drive actual rev...
